In this episode, I sit down with Isabelle Papoulias, CMO at Mediafly
She shares her experience of leading the marketing strategy around an acquisition, how to define go-to-market messaging that resonates with customers and why it's so important to ask the tough questions early on.
This episode is a must-listen for any B2B marketers sitting on the side of an acquirer and wondering just how the hell to make a splash.
You can follow Isabelle here.
Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.
Check out their website here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
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