B2B Better

How to Prepare Your Marketing Strategy in Advance of Raising a Seed Round w/ Charlie O'Donnell

March 17, 2022 Charlie O'Donnell Season 1 Episode 51
B2B Better
How to Prepare Your Marketing Strategy in Advance of Raising a Seed Round w/ Charlie O'Donnell
Show Notes

In this episode, I sit down with Charlie O'Donnell, Founder and General Partner at Brooklyn Bridge Ventures.

He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making.

This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,

We covered:

02:32 - Who is Charlie O'Donnell?
06:27 - What is Brooklyn Bridge Ventures?
08:32 - Getting a VCs attention as an early-stage Founder
13:48 - Founder-led community events + convincing a VC to attend
16:50 - How is marketing evaluated during the due diligence process?
20:45 - Is there a bigger appetite for great marketing in B2B today versus a decade ago?
22:43 - How important is brand compared to demand when VCs evaluate a company?
27:25 - What is a VCs appetite for 'unpredictable' marketing channels?
31:59 - What is the most important aspect of marketing companies need to get right?
33:40 - How will B2B marketing change in the next five years?
36:08 - Mixing family and work

You can follow Charlie on Twitter here.

And sign up to his newsletter here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call