In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.
Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.
This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.
0:56 - Who are you and what do you do?
2:27 - What does Atmos do?
5:28 - How many cheese rooms does Atmos sell?
9:06 - What's been the biggest challenge of building a marketing department from scratch?
11:59 - How did you get attention before you had case studies?
19:00 - What was your marketing strategy in preparation of securing your Seed Round?
23:00 - How did you adapt your customer acquisition strategy to target realtors?
25:00 - What will be the biggest change in marketing over the next five years?
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