B2B Better

How to Build a Marketing Strategy and Raise a Seed Round w/ Sonia Baschez

April 25, 2022 Sonia Baschez Season 1 Episode 54
B2B Better
How to Build a Marketing Strategy and Raise a Seed Round w/ Sonia Baschez
Show Notes

In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos.

Sonia shares her story as one of the first full-time hires at the construction company and how she set about building a marketing strategy that Atmos raise a $4m Seed Round in 2020.

This includes going unexpectedly viral at the start of the pandemic, leveraging the power of local media, and how to go about establishing credibility with no case studies.

Timestamps:

0:56 - Who are you and what do you do?
2:27 - What does Atmos do?
5:28 - How many cheese rooms does Atmos sell?
9:06 - What's been the biggest challenge of building a marketing department from scratch?
11:59 - How did you get attention before you had case studies?
19:00 - What was your marketing strategy in preparation of securing your Seed Round?
23:00 - How did you adapt your customer acquisition strategy to target realtors?
25:00 - What will be the biggest change in marketing over the next five years?

You can follow Sonia here.

And learn more about Atmos here. 

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

You can follow me on LinkedIn here.

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.

And organise a free 30-minute strategy call here.