B2B Better

How B2B Organisations Fall Short of Private Equity Expectations w/ Krista Morgan

July 26, 2022 Krista Morgan Season 1 Episode 58
B2B Better
How B2B Organisations Fall Short of Private Equity Expectations w/ Krista Morgan
Show Notes

In this episode, I sit down with Krista Morgan, General Partner at Stage.

We talk about what marketing metrics Private Equity investors scrutinise while evaluating an investment, the expectations of the modern-day B2B buyer and where Krista feels B2B organisations fall short in capitalising on a new GTM opportunity.

You can follow Krista on LinkedIn here.

And learn more about Stage here.


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call