B2B Better

Where Marketing Falls Short of Private Equity Expectations w/ Krista Morgan

July 26, 2022 Krista Morgan Season 1 Episode 58
B2B Better
Where Marketing Falls Short of Private Equity Expectations w/ Krista Morgan
Show Notes

In this episode, I sit down with Krista Morgan, General Partner at Stage.

We talk about what marketing metrics Private Equity investors scrutinise while evaluating an investment, the expectations of the modern-day B2B buyer and where Krista feels B2B organisations fall short in capitalising on a new GTM opportunity.

You can follow Krista on LinkedIn here.

And learn more about Stage here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

You can follow me on LinkedIn here.

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.

And organise a free 30-minute strategy call here.