In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.
We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy for quick results, and where one of The Juice's clients (Guru) made the switch to tackle the shifting landscape of B2B content consumption.
You can follow Brett on LinkedIn and Twitter here.
And learn more about The Juice here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
You can follow me on LinkedIn here.
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.
And organise a free 30-minute strategy call here.