In this episode, I sit down with Will Aitken, Evangelist at SalesFeed and Speaker and Subject Matter Expert at Vidyard.
We talk about how to set-up a CRM to work for sales, marketing and the wider business, why a self-built platform never makes sense and how to persuade people to actually use the tool in their day-to-day.
This is FUNDAMENTAL stuff to running a successful B2B GTM strategy.
You can follow Will on LinkedIn here.
And on TikTok here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
You can follow me on LinkedIn here.
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything.
And organise a free 30-minute strategy call here.