B2B Better

You're Getting Acquired. Now What? w/ Jason Bradwell

August 30, 2022 Jason Bradwell Season 1 Episode 63
B2B Better
You're Getting Acquired. Now What? w/ Jason Bradwell
Show Notes

We're doing something a little different this week and sharing an interview where I'm sitting on the other side of the microphone for once.

Alex Price, Founder of FINITE and Managing Director of Digital Experience at Clarity, asked me for my hard-won wisdom on running a marketing operation through an acquisition in B2B a few years back.

We talked about when and how to break the news to employees, best practices around aligning two brands across a shared vision and how marketing leaders can best work with investors.

You can catch other episodes of the FINITE podcast - which is excellent btw - right here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

You can follow me on LinkedIn here.

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