This interview is a bit different to other episodes of B2B Better.
If you are a regular listener to B2B Better it would mean the world if you could share your feedback on whether you prefer the new format or not. Just send me an email - firstname.lastname@example.org
And if you’ve never listened to the podcast - this would be the episode to start.
I’m pretty proud of it.
In this episode, I sit down with Tina Donati, direct-to-consumer and eCommerce expert, to talk about what D2C fundamentals can (and should!) be picked by B2B marketers.
We talked about unforgettable Customer Experiences.
We talked about doing Unscalabe Things.
We talked about the Founder Story.
...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
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And organise a free 30-minute strategy call here.