B2B Better

[MASTERCLASS] How One Company Invented a Trading Card Game to Drive 150+ Qualified Opportunities

November 17, 2022 Jay Desai Season 1 Episode 66
B2B Better
[MASTERCLASS] How One Company Invented a Trading Card Game to Drive 150+ Qualified Opportunities
Show Notes

In this episode, I talk to Jay Desai, Head of Marketing at Captivate Talent.

We talked about how he invented a legitimate trading card game (think Pokemon) to drive 150+ qualified opportunities from an in-person event.

And he did it under 5 weeks.

This is the inaugural episode of a new micro-series under the B2B Better umbrella called Breaking B2B  which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

You can follow Jay on LinkedIn here.


Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Head over here: b2bbite.substack.com

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell/

Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.

Head over here: calendly.com/jasonbradwell/30-minute-consultation-call