B2B Better

2021 B2B Marketing Trends w/ A Bunch of Folk

January 06, 2021 Various Season 1 Episode 12
B2B Better
2021 B2B Marketing Trends w/ A Bunch of Folk
Show Notes

In this episode, I sit down with seven of the sharpest marketing minds I know to hear their predictions on what 2021 will bring for how B2B organisations engage their customers and build their brand.

We cover everything from employee advocacy on social media, placing a greater emphasis on empathy across decision-making and why exclusive, short-lived content works for corporate audiences just as much as it does for consumers.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow all of the guests on Twitter here:

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell

All my best stuff is on Twitter.