B2B Better

Marketing an IPO w/ Renette Youssef

February 03, 2022 Jason Bradwell Season 1 Episode 48
B2B Better
Marketing an IPO w/ Renette Youssef
Show Notes

In this episode, I sit down with Renette Youssef,  Chief Marketing Officer of Velo3D.

She shared the story of when the company went public via SPAC last year - and the journey leading up to the moment where Renette and her team rang the NYSE bell.

We discussed what marketing expectations Velo3D's investors had for the listing, what strategy Renette deployed to meet them, and how the team maximised the impact of the day itself.

Renette also shared some insights on the role of PR across a company's lifecycle.

This episode is a must-listen for any marketers working for a company that is about to go public.
 
You can follow Renette on LinkedIn here.

Or Twitter.

Or Instagram.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

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